Watch Ida's video! Click on Ida, then right-click and choose "Play."


Check this out! 

Mail us your 1st or 2nd edition characters (in any condition) and we will mail you a new 3rd edition set completely free!*


Familiar Visuals - PO Box 3628 Gilbert, AZ 85233


*One new set per mailing address


Animate the Traits! with Our Six Writing Friends


3rd edition set now available! New Look-Same Results! 

 "My students enjoy the cartoon characters and finally understand the traits." Julie Blume- 4th grade teacher - CA 

We guarantee your students will enjoy and learn from Our Six Writing Friends™. Once the visual connection is made, your students will apply the traits to their writing and raise their Language Arts test scores! These characters, like Ida Ideas and Oliver Organization, bring the traits to life.

Each (2nd edition) $14.95 set includes; 6 magnetic and color-coded writing friends, (all six, 8 1/2 x 11), an easy-to-use resource guide, Our Six Writing Friends' scoring rubric, a revising and editing checklist, plus two reproducible worksheets with bonus classroom ideas!  

New 3rd edition set with additional materials available now! 


More support from teachers...

"Finally a rubric and writing checklist that my students like using!" Elaine Zaragoza, 6th grade teacher-AZ

"The magnets make it easy to move the characters around while I teach" Kelli Clifford, Kindergarten Teacher - NV

And administrators are saying...

"My teachers are using the program with enthusiasm and can really see the impact of this colorful student-friendly program that makes the abstract come alive. Students are referring to the characters when evaluating their writing. Terrific! I would highly recommend this very affordable, colorful resource for every school."

Dr. Susan Harrison, Principal / Mesa, AZ

Practice Scoring - OR Public Education Network

Magnetic visual aids for the 6 Traits of Writing 

Familiar Visuals - P.O. Box 3628 Gilbert, AZ 85233

   Do you feel stuck and unsure about what to write? 

You have Six Friends that can help you!




Meet Ida Ideas & Content, Oliver Organization, Veronica Voice, Wendy Word Choice, Simon Sentence Fluency and Carlos Conventions now! 


Have a writing question? Need help from your friends?  

E-mail Wendy, Carlos or any of the 6 friends at  


Show off your writing!  

Click here for writing contests and places to showcase your writing talent!


Visit to explore more with your NEW Writing Friends!  


Meet the new Ida Ideas and Content!


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